Taiwan has the lowest birth rate in the world. The elderly current account for 10 percent of the population, and the government forecasts this will rise to 42 percent within 50 years. The aging population is a phenomenon of worldwide concern, and Taiwan’s society is the most rapidly aging among all nations. While many view the welfare of this increasing number of senior citizens as a challenge, JTI Taiwan sees a wealth of vitality and affirmation in their lives.