Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.  

Our goal and commitment is to provide more than tens of thousands clients across the globe with a better understanding of their markets. Clients rely on Nielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. Clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet community.

Nielsen is the pioneer in the development of professional market research services on this island. Established in 1981, The Nielsen Company Taiwan Ltd. is widely regarded as the most reliable and experienced agency in the market offering a broad range of consumer, retail and media research services to both multinational and local clients.

Nielsen is a full service research agency, carrying out all aspects of research design, fieldwork, data processing and analysis. Nielsen has the capability to undertake consumer, trade, and media researches.

Nielsen conducts product/concept tests, name and package design tests, advertising pre-test and post-test studies, usage and attitude studies, consumer tracking studies, and corporate image evaluations, retail measurement services, as well as market-modeling studies. Nielsen also runs an online omnibus study, and psychographic-and-lifestyle analysis, shopping habit studies and traditional/digital media behaviour tracking of Taiwanese consumers. Currently, Nielsen has a full time staff of around 300 employees with offices in the 3 major cities of Taiwan; Taipei, Taichung and Kaohsiung. The company also has the largest single fieldforce in Taiwan.