Established in 1960, HENG LEONG HANG has based its business from distributing camera equipment and accessories of RIOCH and Panasonic, and it had become the second largest agent of camera and peripheral products in Taiwan.

 

HENG LEONG HANG business grows with the evolution of Taiwan consumers' taste and behavior, and has expended in different categories such as household appliance and kitchen products. As HENG LEONG HANG chairman Jay Chen said, "We don't see ourselves only as an agent, but also a retailer and brand service provider." After decades of transformation, hengstyle is no longer an agent to consumers in Taiwan, but a concept of an aspirational lifestyle.

 

HENG LEONG HANG represents more than 25 brands from 8 countries, including Braun, CORKCICLE, Crockpot, Coway, Danfi, DÉGLON, domo, dyson, Foodsaver, Honeywell, Laurastar, Magimix, medisana, OMORN, Oral-B, Oster, OXO, Panasonic battery, Sodastream, Stasher, Style, Sunbeam, Twinbird, Vermicular.