TBAF is officially established in October 2000. Allen Wang is elected as Chairman and represents the organization since April 2015. Jessica Fu, Executive Director, is responsible for internal administration, fund raising, campaign organizing, to coordinate alcohol related social events and correspond with the government agencies and international SAOs. Currently we have enrolled major alcohol brewers such as AB Inbev, Carlsberg, Diageo, Distell, Edrington, Heineken, Jebsen, Kirin, Pernod Ricard, Magny, Moët-Hennessy, Suntory, William Grant, Rémy Cointreau and strategic partner Maximuse, International Community Radio Taipei, Omni Media and Winkler Partners in supporting TBAF operation in media communications, financial and administrative works.  

Our Mission:
TBAF is the Social Aspect Organization representing member alcohol companies in Taiwan to promote responsible decision-making in the consumption or non-consumption of beverage alcohol. TBAF’s primary focus is to communicate the “don’t drink and drive” message to Taiwanese consumers and to work in partnership with relevant government agencies and other institutions to raise awareness and educate consumers on the harmful effects of alcohol misuse.