ECCT Marketing Club Committee Lunch: GroupM Consumer EYE - How brands should respond to changes in technology & media
ECCT Marketing Club Committee Lunch
GroupM Consumer EYE
How brands should respond to changes in technology & media
Weber Tai, Data & Analytic Solutions Leader, GroupM
Jennifer Chen, Senior Director, Mindshare
Time: 12:00 – 14:00
Date: Wednesday, 25 September 2019
Address: No.98, Yanchang Rd., Xinyi Dist. Taipei / 台北市信義區菸廠路98號
Venue: Room Wind, 2F, eslite hotel / 誠品行旅2樓風廳
The 5G era is approaching. The speed of communication and information flow between people will be more rapid, and affect the consumption behaviour of consumers. In this new era, how can brands best use new technology and media to communicate and engage more effectively with consumers?
As a leading media advertising company, GroupM launched its Consumer Eye Project to explore how technology and innovation is changing consumers’ daily lives, examine how new media usage is affecting the shopping behaviour of consumers, and also discover how such trends impact media, advertising and marketing strategies.
At this event, among other subjects, our speakers will cover the following:
- How consumers think and are responding to technology
- How to engage more effectively with consumers given faster and shorter consumer purchase journeys
- The importance of omni channel integration
- How to retain consumers by utilizing data collection and usage.
About the speakers
Weber Tai is the Data & Analytic Solutions Leader for GroupM. He has 14 years of experience in the marketing and research industry, devising media strategies based on consumer insights from consumers’ online & offline behaviour as well as client CRM data.
Jennifer Chen is the Senior Director of Mindshare. She is an expert in the analysis of consumer data and trends. She has 16 years of experience in consumer studies, industry analysis and media research, working for clients involved in the food & beverage industry, retail chain stores, female goods, automobiles, financial services and home appliances, among others. Prior to her position at Mindshare, she was the research team leader at a local media agency. She holds an MBA degree in marketing from the University of Dallas, Texas in the United States.
*This event will be conducted in Chinese
NT$1,400 for members and NT$2,000 for members' guest(s)
*To cancel without penalty, written cancellations must be received 24 hours prior to the event.
Contact: Emily Kuo / Tel: 2740-0236 ext. 219 / firstname.lastname@example.org / www.ecct.com.tw